Fisher-Price
Fisher-Price is an educational toy company and a subsidiary of Mattel. Our team was tasked with discovering new market opportunities for Fisher-Price. The specific project brief is currently under NDA, please contact me to learn more.
I directed methodology for my 4-person team to research customer needs, analyze industry trends and synthesize our final proposals into mockups and renders.
ROLE
Product Strategist, Team Lead
DELIVERABLES
User research, Service proposal report, Data visualization posters
SKILLS
Go-To-Market Strategy
Service Concept
Immersive Experience
Market Research
TEAM
3 Product Strategists
TIME
August - December 2021
