Samsung

Samsung Design Center oversees product development for Samsung Electronics. Our team was tasked with discovering new market opportunities and designing products for Samsung. The specific project brief is currently under NDA, please contact me to learn more.
I leveraged design-thinking to answer the project brief, including presentations on user interviews, market research, competitive analysis, blue ocean charts, design criteria, mood boarding, sketching, CAD prototyping and mockups.
ROLE

Product Strategist

DELIVERABLES

Speculative product design presentations

SKILLS

Product Concept Design Thinking Market Discovery User Personas

TEAM

4 Product Strategists

TIME

April - June 2021